Project: Brand Campaign Role: Creative Director
Project: Television + Over The Top Media Role: Creative Director, Scriptwriting, Storyboard, Producer
Through student, prospective student, and faculty interviews it became clear that the older learner felt lost in the digital economy. They were unsure if they could upskill and compete with a generation that grew up with seemingly innate digital prowess.
The 'Your Time' campaign was motivational and inclusive and was deployed across traditional and digital media channels. It was the first true awareness campaign for the University and was very successful.