RASMUSSEN UNIVERSITY
BRAND
Project: Creative Brand Guidance Role: Senior Director, Brand and Creative
Project: Brand Activation Video Role: Creative Director Motion Design: Nicole K.
Rasmussen University offers associate's, bachelor's, master's and doctoral degrees at 23 campuses and online nationally.
The Rasmussen brand represents the mission and values of our organization. It is how we perceive ourselves as an institution, how we aim to be viewed in the communities we serve and how we’ve aligned on how to best speak and visually communicate to current and potential students in a consistent, authentic and relevant voice and tone.
BRAND ELEMENTS
The brand elements will demonstrate strength, optimisim, and confidence.
Project: Brand Guide Visual Introduction Videos Role: Creative Director Motion Design: Nicole K.
BRAND HISTORY IN MOTION
A history of transforming lives and innovating in higher education brought to life. Weaving the very essence of the distilled brand architecture pillars into a 100+ year legacy as a call to action in redefining the future.
Project: Brand History Video Role: Creative Director, co-Scriptwriter co-Scriptwriter: Hannah M. Motion Design: Nicole K.
BRAND PHOTOGRAPHY
Strong, confident heros and skills demonstrations bring the Rasmussen brand vision to life. I trained my team in photography and videography planning, producing, and directing while creating processes with my client to ensure aligned intake and execution.
Photography Directors: Jill K., Sean L., Kelly M., Andy F.
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