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The Places You'll Go

Project: UPF 50+ Sun Protective Clothing Seasonal Campaign   Role: Creative Director, Designer, Copywriter

Project: Seasonal Email Campaign Planning   Role: Creative Director

Project: Seasonal Campaign Tri-fold Mailer   Role: Creative Director

Coolibar is a deeply digital business and smart creative was at the core of our endeavors and successes. We performed as a blended model of marketing and creative, working cross-functionally across all departments including merchandising. 


As a cross-departmental creative marketing leader, I identified digital objectives, developed creative strategies, and wrote strategic project briefs for the execution of digital projects - and executed them. This work included designing and writing email campaigns, photography and video direction and execution, a website redesign, and paid and earned social creative. I both directed and rolled up my sleeves daily to write, design, and build experiences across the brand. 

Project: Seasonal Campaign Socials Sample

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Ras Social Media
Coolibar Seasonal Campaign_edited.jpg
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