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COOLIBAR

The Places You'll Go

Project: UPF 50+ Sun Protective Clothing Seasonal Campaign   Role: Creative Director, Designer, Copywriter

Project: Seasonal Email Campaign Planning   Role: Creative Director

Project: Seasonal Campaign Tri-fold Mailer   Role: Creative Director

Coolibar is a deeply digital business and smart creative was at the core of our endeavors and successes. We performed as a blended model of marketing and creative, working cross-functionally across all departments including merchandising. 

 

As a cross-departmental creative marketing leader, I identified digital objectives, developed creative strategies, and wrote strategic project briefs for the execution of digital projects - and executed them. This work included designing and writing email campaigns, photography and video direction and execution, a website redesign, and paid and earned social creative. I both directed and rolled up my sleeves daily to write, design, and build experiences across the brand. 

Email KPI's included email open rates, click throughs, and purchases, social KPI's included likes, shares, comments, and click throughs to purchase.

Project: Seasonal Campaign Socials Sample

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