EXPERIENCE

Collegis Education | Sr. Director, Brand and Creative | 2016 - Feb 2023

Brand creative development and implementation oversight including the build out of a digital brand guideline and a marketing hub for distribution of assets, processes, and training—removing barriers for teams to focus on creative brand excellence and on-time delivery.

• Oversaw the implementation of brand creative and delivery of all
  essential creative projects from ideation through execution.

• Translated brand and performance insights and objectives into creative direction for compelling and inspiring campaign development.

• Built, managed and mentored a multidisciplinary creative team of
  15+ including graphic, motion, UI/UX designers, front end developers, copywriters, content writers, and a contractor / agency talent pool.

• Presented creative strategies and the resulting work to internal and external stakeholders for alignment.

• Collaborated across functional teams to inspire, ideate, develop and seamlessly deploy dynamic brand creative experiences across channels.

• Oversaw scoping and planning work for creative resources (agency and internal), leading timeline communication, managing budget ($100k–$500k).

 

Coolibar | Art Director | 2013–2016

Responsible for writing project briefs, concepting, executing (writing and designing), and deploying digital creative campaigns across platforms.

• Managed a team of designers, producers, merchandisers, web developers and other creatives as well as agency and vendor partners.

• Grew strong brand awareness and customer loyalty proved through digital performance metrics and increased sales across paid, owned, and earned

 

Playcore | Senior Designer | 2011–2013

Executed brand creative campaigns across traditional and digital channels.

• Art direction, design, copy and creative development for five brands.

• Organized and managed thirty-six trade shows across five brands.

 

Foley | Senior Designer | 2005–2011

Responsible for research, development, and design of strategic brand initiatives across print, web, social and email campaigns.  

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Farcountry Press | Designer | 2003–2005

Art direction and design of Impressions and photography books
and magazine-style travel guides.