Unforgettable Confidence Stories
Project: Student Success Stories Role: Creative Director, Brand Strategy, Development
Project: Student Success Story Trailers Role: Creative Director
Rasmussen changes how students see themselves and sends graduates out into the world with newly found, entirely earned, Unforgettable Confidence. The Student Success Story documentaries celebrate students and elevate the power of the Rasmussen experience.
Social campaigns, paid media, and email campaign integration all lead to the website. While this was an awareness project we built in several conversion points along the way and had strong results in both brand affinity and conversions.