INDEPENDENT PROJECTS
Multiple Brands
Willow Creek Press
Brand & Product
Role: Senior Graphic Designer & Copywriter
Willow Creek Press Promise
At Willow Creek Press, our mission goes beyond the pages of our calendars and books. We are dedicated to forging a greener path for the world we seek to artistically capture and celebrate. With a focus on nature, travel, urban cityscapes, rustic escapes, and wild landscapes, along with the beauty and charm of domestic and wild animals, our publications are more than just imagery—they reflect our unwavering commitment to our planet.
Our Commitment
-
Plastic-Free Future: We are resolute in our commitment to a plastic-free future. Our first step was the launch of our cardboard easels on our Daily Box Calendars, quickly followed by our transition from plastic to durable paper stock planner covers, both of which are a significant reduction in plastic waste annually. Now we look forward to eliminating plastic wrap packaging—a longer journey—as we work to ensure the delivery of the pristine product you’ve known and loved while working to do right by our home.
-
Soy Inks: We proudly use soy inks in our printing processes. These inks are not only vibrant but also eco-friendly, aligning with our goal to capture the essence of nature without harming it.
-
Responsibly Sourced Paper: Our products are made with the highest-quality papers and our dedication to responsible forest management and conservation is evident through our use of FSC (Forest Stewardship Council) certified paper. This certification ensures that our paper materials come from sustainably managed forests, reinforcing our commitment to the natural world we cherish.
Logo Design and Copywriting
Project: Mushroom Calendar
Role: Image selection, typography, layout, and cover design
Project: Witchcraft Wall Calendar
Role: Image creation, copy editing, typography, layout, and cover design
Notes: Copy and images were created using AI prompts:
-
Generate a list of 20 modern witchcraft practices.
-
Please write a short blog article explaining each type of practice and provide a simple spell for each type of practice within each article.
-
[After I edited down one description and pasted it in] Please summarize each witchcraft practice as follows...
-
[I took the full article and pasted it into DALL•E] Please create a Boho, modern, bright, and clean image for this article…
-
[minimal back and forth direction until the image was complete.]