RASMUSSEN UNIVERSITY

BRAND DEVELOPMENT

Role: Strategy and Creative Director

Project: Brand Activation Video Role: Strategy, Storyboard, Script, and Creative Direction Motion Production: Nicole K.

Rasmussen University offers associate's, bachelor's, master's and doctoral degrees at 23 campuses and online nationally.

The Rasmussen brand represents the mission and values of their organization. It is how they perceive themselves as an institution, how they aim to be viewed in the communities they serve and how they’ve aligned on how to best speak and visually communicate to current and potential students in a consistent, authentic and relevant voice and tone.

I developed Brand Guidelines in collaboration with client leadership and internal subject matter experts to define, guide, align, and measure marketing creative development in a single digital source of truth.

BRAND ELEMENTS

The brand elements will demonstrate strength, optimisim, and confidence.

Project: Brand Guide Visual Introduction Videos Role: Creative Director Motion Design: Nicole K.

BRAND HISTORY IN MOTION

A history of transforming lives and innovating in higher education brought to life. Weaving the very essence of the distilled brand architecture pillars into a 100+ year legacy as a call to action in redefining the future.

The brand history video was launched at the organization wide annual summit, linked to in press releases regarding the brand and name updates, placed on the homepage of the website, added to welcome email drip campaign content, and deployed and boosted on social. The KPI's for this video were click-throughs and views as measured on YouTube (3.4k views).

Project: Brand History Video Role: Creative Director and Scriptwriting Motion Production: Nicole K.

BRAND PHOTOGRAPHY

Strong, confident heros and skills demonstrations bring the Rasmussen brand vision to life across all audience touchpoints. I trained my team in photography and videography planning, producing, and directing while creating processes with my client to ensure aligned intake and execution.