Referral is Rasmussen University's largest recurring campaign. It runs quarterly with a goal of convincing Rasmussen University students and alumni to refer people to the University because of their positive experiences and outcomes. 

 

The strategy is to work within the brand framework of Every Step Lifts You—to amplify and celebrate all of the wins along a students journey and harness that momentum into referral. Each quarter a new creative execution under the consistent and campaign brand building umbrella of Be Bold is created with the goal that each campaign generate more referrals than the previous.