The creation of the Soothems brand was a passion project with former co-workers. Our mission? To improve the quality of life of children suffering from sensitive skin conditions like atopic dermatitis, eczema, skin allergies, and xerosis (dry skin).

Working with my partners I built the Soothems brand from scratch using market insights and input from parents with children suffering from skin conditions. My contributions included:

• Name and logo ideation-to-creation

• Identity and packaging design

• Brand development

• Marketing strategy, design, and direction

• Website development

• Email campaign strategy and creation

• Brand and ad video development

• Book editing, illustration, and publishing

• Product print design