The creation of the Soothems brand was a passion project with former co-workers. Our mission? To improve the quality of life of children suffering from sensitive skin conditions like atopic dermatitis, eczema, skin allergies, and xerosis (dry skin).

Working with my partners I built the Soothems brand from scratch using market insights and input from parents with children suffering from skin conditions. My contributions included:

• Name and logo ideation and creation

• Identity and packaging design

• Brand development

• Creative strategy and design

• Website development

• Email campaign strategy and design

• Photography and video direction and development

• Book editing, illustration, and publishing

• Copywriting

• Product print design

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Success was defined and measured through social engagement, email click-throughs, purchases, and website performance.